MTR Foods, an Orkla subsidiary is a trusted name for ethnic Indian vegetarian cuisine in packaged formats across Indian households for over 90 years. Bringing joy to millions of homes, the company is known as a pioneer in the packaged foods industry with innovation, customer centricity and strong consumer insights as the bedrock of the company. Recently recognized by India’s leading publication, The Economic Times, as one the Best Brands of 2019 at an award ceremony in Mumbai, is a testimony to MTR Foods’ continued commitment towards its customers.
The Economic Times Best Brands, now in its third year, is a prestigious forum that recognizes brands across various sectors including FMCG, Lifestyle, BFSI, Healthcare, Education, Technology and Luxury. The key brand attributes against which the brands were rated included thrust on innovation, uniqueness, brand engagement, heritage and trustworthiness. The recognition was conferred upon MTR Foods basis the results of an independent consumer survey, conducted by The Economic Times in association with research agency- Nielsen – across 15 industries in 12 Tier 1 and Tier 2 cities with a sample size of 7500+ consumers in the age group of 21–50 years.
MTR Foods has helped create authentic and delicious Indian cuisine across all meal occasions for generation. With a wide range of products including Spice Blends, Breakfast Mixes, Dessert Mixes and Ready to Eat Meals, MTR Foods delivers lip-smacking delicious food for millions of households. The company believes the secret ingredient of their success is deep consumer insight. Equipped with a Centre of Excellence, the company focuses on cuisine studies and brings authentic Indian food in a convenient format for the evolving and discerning Indian consumers.
MTR has always been at the forefront of packaged foods industry by identifying latent needs and quickly innovating to launch relevant products. From Rava Idli Mix to Multigrain Mixes and the range of authentic masalas, MTR has successfully married cutting-edge technology with an inherent understanding of the consumer insights. The perfect example of this in recent times is the latest range of 3 Minute Breakfast. This range is a result of reams of studies and observation, wherein it clearly showed the importance of eating breakfast. However, hectic lifestyles and increasing time-poverty have led to an increasing trend of youth skipping this meal altogether. Yet, if the time dimension and cooking-knowledge are taken out of the equation, the Indian consumer is sure to choose an Indian breakfast to a western one. With the 3 Minute range, MTR has made it convenient for the millennial to quickly consume hot, delicious Indian breakfast in a convenient and quick pour-and-eat formulation, very similar to breakfast cereal! This is now a norm at MTR – launching insightful products that solve for a latent need in a quick, convenient format.
Backed by heritage, consumer-centricity and inherently innovative culture, MTR Foods is today one of India’s Best Brands.
For further details contact:
Name – Nalini Rao
Number – +91 80 40812100